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We're pleased to be able to share the insights on the Always-On Consumer in this excellent piece by Nick Worth, CMO at Selligent Marketing Cloud. We share his fascination for a Future that is rapidly becoming a reality, and permitting the rise of a truly Intelligent Marketing!
|Photo: Bruce Mars, Pexels.com|
Entitled consumers aren’t an irrational group of millennials perched in fancy coffee shops posting snarky comments on social media. We’re all entitled. We all assume the future is now.
This powerful combination might not be as sexy as a flying car, but it does bring marketers closer to delivering the personalised relevant and contextual engagement that their entitled consumers demand.