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Ready for Easter? In a series of Social Media posts for Easter, 2018, we sought to help last-minute online shoppers to find Easter treats on time |
The ever-increasing speed and noise of the Digital "Matrix" is both a blessing and a curse.
On the one hand, our digital tools and channels most definitely help us to be more productive. And hopefully, more fulfilled at the same time.
Yet, unless we know how to wisely prioritise and manage our time, the URGENT rather than the IMPORTANT often means that we "stress": ironically, due to lack of time.
As Marketers and eCommerce experts, we can most certainly empatise with such consumers. In fact, our most important target groups are often we ourselves. For this reason, it becomes ever more important to remember key concepts such as Flow, The Personal Cybersphere, as well as Digital Lifestyle.
As European Marketing consultant and speaker, Rik Vera, observed at an important event of Selligent Marketing Cloud in Amsterdam, this past January:
"Customer Loyalty is no longer only a matter of being a Lovemark, but rather, a Brand that truly makes life easier and more convenient"
This means Maximum Flow, Minimal Clicks.
It also requires having Digital Copywriters who possess Emotional Intelligence. Why not offer stressed procrastinators direct links to a quick 3-product selection for an important holiday?
Do the homework for them. Guide them straight to the product, then right to the checkout.
Voilà! (Why complicate it more?)
Take a look at the Chocolates Lacasa Online Store we created and curate. To help even more, last Easter the Lacasa Marketing team also decided to throw in a 25% discount on EVERYTHING in the store*.
An Smart eCommerce experience that was even sweeter!
Like we said above, the key is anticipating needs and proactively solving them:
a Customer-First focus fueled by Smart Data produces effective, profitable Intelligent Marketing.
So .... if you had read this at the time of the promotion* ...
... you just may have been delighted to find these fast solutions for your holiday ;-)
Localised, relevant offers on Easter Sunday caused quite a few more grateful Spring Smiles ;-)
Article originally published on 27 March 2018. Updated on 17 April 2018.
* The promotion has since ended. Shipping of other orders from the online store is valid for deliveries in Spain: Iberian Peninsula and the Balearic Islands
