However, once we saw the great potential of 3D Virtual Worlds, we later purchased a full island in the Metaverse, which we were able to use successfully as a promotional and community-building platform.
In 2008 traffic surmounted 214,000 visits and unique users totaled more than 55,000 users. Brands as diverse as Obra Social Caixa Sabadell (now Unnim), Universal Pictures, Infoempleo.com and Sony PlayStation joined us in pioneering initiatives, all of them groundbreakers in Experiential Marketing.
Now, three years on, we are effecting a complete renewal of our 3D space, which includes new buildings designed by SL arquitect Razt Bellic (a student of Industrial Design in "RL" - real life). At the same time, as Certified Linden Labs developers we are optimizing the technology to ready the Island for more ambitious promotions in the future.